Disclosures

This website (“Website”) is a publication of Money Matters, LLC (d/b/a Money Matters with Ken Moraif) (“Money Matters”), which is an SEC registered investment adviser with a primary business location in Plano, Texas. Money Matters may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements. Registration as an investment adviser is not an endorsement by securities regulators and does not imply that Money Matters has attained a certain level of skill, training, or ability. The Website is limited to the dissemination of general information pertaining to Money Matters’ advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website should not be construed by any client or prospective client as Money Matters’ solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet. Any subsequent, direct communication by Money Matters with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration as applicable. For information pertaining to the registration status of Money Matters, please contact the SEC or the state securities regulators for those states in which Money Matters maintains a notice filing. Users of this Website are encouraged to obtain a copy of Money Matters’ current written disclosure statement discussing Money Matters’ business operations, services, fees, and applicable conflicts of interest, which is available from Money Matters upon request or by searching for Money Matters at the following link: www.adviserinfo.sec.gov.

Each user of this Website (“User”) agrees, as a condition precedent to accessing the Website, to release and hold harmless Money Matters, its members, managers, officers, directors, owners, employees, agents, and affiliates from any and all adverse consequences resulting from any actions or omissions that are independent of receiving personalized individual advice from Money Matters.

Hyperlinks on this Website are provided as a convenience. Money Matters does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to the Website or incorporated herein, and takes no responsibility for the same. All such information is provided solely for convenience, educational, and informational purposes only, and all Users are guided accordingly.

To the extent that any User accesses any economic calculator or similar interactive device contained within or linked to the Website, the User acknowledges and understands that the information resulting from the use of any such calculator/device, is not, and should not be construed, in any manner whatsoever, as the receipt of, or a substitute for, personalized individual advice from Money Matters, or from any other investment professional.

Past performance may not be indicative of future results. Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment or investment strategy (including those undertaken or recommended by Money Matters), will be profitable or equal any historical performance level(s). All investment strategies have the potential for profit or loss. Changes in investment strategies, contributions or withdrawals may materially alter the performance of an individual’s portfolio. Historical performance results for investment indexes and/or categories, generally do not reflect the deduction of transaction and/or custodial charges or the deduction of an investment-management fee, the incurrence of which would have the effect of decreasing historical performance results. Economic factors, market conditions, and investment strategies will affect the performance of any portfolio and there are no assurances that it will match or outperform any particular benchmark.

Any index performance data appearing on the Website has been compiled by the respective copyright holders, trademark holders, or publication/distribution right owners of each index for comparison purposes only. Money Matters makes no warranty, express or implied, for any decision taken by any party in reliance upon such indices.  Investors cannot invest directly in an index.

Certain portions of the Website (e.g. newsletters, articles, commentaries, indexes, etc.) may contain a discussion of, and/or provide access to Money Matters’ (and those of other investment and non-investment professionals) positions and/or recommendations as of a specific prior date. Due to various factors, including changing market conditions, such discussion may no longer be reflective of current position(s) and/or recommendation(s). While information presented is believed to be factual and up-to-date, Money Matters does not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No User should assume that any such discussion serves as the receipt of, or a substitute for, personalized advice from Money Matters or from any other investment professional. A professional advisor should be consulted before implementing any of the options presented. Money Matters is neither a law firm nor accounting firm. The tax and estate planning information provided is general in nature. It is provided for informational purposes only, and should not be construed as legal or tax advice. Users, clients, and prospective clients should consult an attorney or tax professional regarding their specific legal or tax situation.

Money Matters is affiliated with Moraif Financial Group, Inc. ("MFG"), a licensed insurance agency, through common control and ownership. All persons providing investment advice on behalf of Money Matters are also required to be licensed insurance agents. These persons will earn commission-based compensation for selling insurance products, including insurance products they may offer to clients of Money Matters. MFG will also receive a portion of the commission-based compensation. Insurance commissions earned are separate from Money Matters’ advisory fees.  The recommendation by Money Matters’ representative that a client purchase a an insurance commission product through Money Matters’ representative and/or MFG presents a conflict of interest, as the receipt of commissions may provide an incentive to recommend insurance products based on commissions to be received, rather than on a particular client’s need. No client or prospective client is under any obligation to purchase any insurance commission products through such a representative. Clients and prospective clients are reminded that they may purchase securities and insurance products recommended by Money Matters through other, non-affiliated broker-dealers and/or insurance agencies

Photos and images on this Website are not past or present clients of Money Matters. These photos should not be construed as an endorsement of Money Matters or its representatives by any client.

Statements that “we told our clients to be out of the market in 2008” (or similar statements) refer to recommendations made by Money Matters’ principals while employed at Eagle Strategies, LLC., a different SEC-registered investment adviser. The individuals who direct the Money Matters buy, hold, and sell strategy are the same individuals who were responsible to manage a subset of client accounts using the same buy, hold, and sell strategy at Eagle Strategies, LLC until 2008, and also at Cambridge Investment Research Advisors, Inc. (a different SEC-registered investment adviser and broker dealer) from 2009 to 2011. Money Matters has been using this same buy, hold, and sell strategy since its inception in 2011.  Therefore, any references to Money Matters’ performance or its investment advisory recommendations predating 2011 generally refer to recommendations made by Money Matters’ principals at the respective other firms described above.

Before 2003, Money Matters was not using the “exit strategy” upon which some of this Website content is based, and clients at that time may have experienced different results. Therefore, results prior to that date should not be viewed as indicative of Money Matters’ (or its principals’, investment advisers’, or other representatives’) skill or as a guarantee that clients or prospective clients will achieve similar results. This exit strategy is currently being used with Money Matters’ existing clients’ accounts. Backtesting was used in creating illustrations prior to 2003. Backtested performance is purely hypothetical and does not reflect actual trading in clients’ accounts. Backtesting differs from actual performance, because it utilizes the retroactive application of a model that was designed with the benefit of hindsight.

Ken Moraif has worked in the financial services industry since 1988. He has been has been a CERTIFIED FINANCIAL PLANNER™ since 1998.  The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”). The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold CFP® certification.  It is recognized in the United States and a number of other countries for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical requirements that govern professional engagements with clients.  Approximately more than 76,000 individuals have obtained CFP® certification in the United States.  To attain the right to use the CFP® marks, an individual must currently satisfactorily fulfill the following requirements:

Education – Complete an advanced college-level course of study addressing the financial planning subject areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States college or university (or its equivalent from a foreign university).  CFP Board’s financial planning subject areas include insurance planning and risk management, employee benefits planning, investment planning, income tax planning, retirement planning, and estate planning;

Examination – Pass the comprehensive CFP® Certification Examination.  The examination, administered in 6 hours, includes case studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to real world circumstances;

Experience – Complete at least three years of full-time financial planning-related experience (or the equivalent, measured as 2,000 hours per year); and

Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining the ethical and practice standards for CFP® professionals.

Individuals who become certified must currently complete the following ongoing education and ethics requirements in order to maintain the right to continue to use the CFP® marks:

Continuing Education – Complete 30 hours of continuing education hours every two years, including two hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain competence and keep up with developments in the financial planning field; and

Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary standard of care.  This means CFP® professionals must provide financial planning services in the best interests of their clients.

CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s enforcement process, which could result in suspension or permanent revocation of their CFP® certification.

Rankings and/or recognition by unaffiliated rating services and/or publications should not be construed by a client or prospective client as a guarantee that such client will experience a certain level of results if Money Matters is engaged, or continues to be engaged, to provide investment advisory services, nor should it be construed as a current or past endorsement of Money Matters by any of its clients. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser.

Third-party rankings from “Barron’s,” “The Financial Times,” “Forbes” the “Better Business Bureau” and other organizations, are no guarantee of future investment success. Working with a highly-rated advisor does not ensure that a client or prospective client will experience a higher level of performance. These ratings should not be construed as an endorsement of Money Matters by any client. Generally, rankings are based on information prepared and submitted by the advisor.

With respect to references on this Website to the Barron’s “America’s Top 100 Independent Financial Advisors,” which is provided to the best of Money Matters’ knowledge:

“The Top 100 Independent Financial Advisors” was published Aug. 27, 2016, Aug. 22, 2015, Aug. 23, 2014, Aug. 24, 2013, and Aug. 27, 2012. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved. Barron’s “America’s Top 100 Independent Financial Advisors” currently bases its rankings upon data provided by individual advisers and their firms, including submissions by Money Matters. Barron’s confirms that data via regulatory databases, cross-checks with securities firms and conversations with individual advisers. The ranking reflects “the volume of assets overseen by the advisors and their teams, revenues generated for the firms and the quality of the advisors’ practices.” The scoring system assigns a top score of 100 and rates the rest by comparing them with the winner. A ranking of “N” denotes an advisor who is new to the list. The formula Barron’s currently uses to rank advisers is proprietary. It has three major components: assets managed, revenue produced and quality of practice. Investment returns are not a component of the rankings because an adviser’s returns are dictated largely by the risk tolerance of clients. The quality-of-practice component includes an evaluation of each adviser’s regulatory record.

Neither Money Matters nor any other participating advisers paid a fee to be eligible for the “America’s Top 100 Independent Financial Advisors” ranking. Money Matters is unaware of any undisclosed facts that could potentially invalidate the appropriateness of the ranking. By virtue of disclosing this ranking, Money Matters is disclosing favorable ratings (to the extent that Money Matters is ranked above other advisors) and unfavorable ratings (to the extent that Money Matters is ranked below other advisors).  Barron’s does not publish, nor is Money Matters aware of the percentage of other advisers that received the applicable ranking.  The ranking may not be representative of any one client’s experience because of the way in which it is calculated. The ranking is absolutely not indicative of Money Matters’ future performance, or any future performance pertaining to its clients’ investments. This ranking or any other rankings and/or recognition by unaffiliated rating services and/or publications should not be construed as a guarantee that a client will experience a certain level of results or satisfaction if Money Matters is engaged, nor should it be construed as a current or past endorsement by any of its clients.  A copy of Money Matters’ current written disclosure statement discussing its advisory services and fees remains available upon request.

Additional information about Barron’s most recent “America’s Top 100 Independent Financial Advisors” is available at the following link: http://www.barrons.com/report/top-financial-advisors?mod=BOL_Nav_TAD_hpp; and the ranking list itself is available at the following link: http://www.barrons.com/report/top-financial-advisors/independent/2016

With respect to references on this Website to “The Financial Times 300 Top Registered Investment Advisers,” which is provided to the best of Money Matters’ knowledge: 

“FT” and “Financial Times” are trademarks of The Financial Times Ltd. (“FT”).The Financial Times 300 Top Registered Investment Advisers is an independent listing (“The FT 300”) produced annually. FT is not affiliated with Money Matters.  The FT 300 is presented as “an elite group,” not a competitive ranking of one to 300.

The results are not based upon information or opinions of participating Registered Investment Advisers’ (“RIA’s”) clients.  Therefore, inclusion on The FT 300 is not representative of any participating RIA’s clients’ experiences. Neither the participating RIAs nor their employees pay a fee to The Financial Times in exchange for inclusion in The FT 300.

The FT 300 is based on data gathered from RIAs, regulatory disclosures, The FT’s research, and/or research conducted on The FT’s behalf by “Ignites Distribution Research,” a Financial Times sister publication. The FT invited RIAs reporting $300 million or more in client assets under management to complete an application, which was analyzed along with data available from regulatory filings. The FT indicates that the methodology used to evaluate inclusion on The FT 300 is quantifiable and objective, and that the participating RIAs had no subjective input in the analysis.

Money Matters is not aware of the number of RIAs that applied to be on The FT 300 for the year upon which it appeared. The formula utilized to evaluate participating RIAs for inclusion on the list is based on six factors and calculates a numeric score for each participating RIA. Areas of consideration include: assets under management, asset growth, RIA age, industry certifications of key employees, SEC compliance record, and online accessibility. By considering the “SEC compliance record,” eligibility to appear on The FT 300 is designed to ensure that a participating RIA has an established and significant history and record free from regulatory sanctions. The FT caps the number of companies from any one state. The cap is roughly based on the distribution of millionaires across the US. 

To the best of Money Matters’ knowledge: The FT does not include RIAs on The FT 300 if the ratings are not statistically valid with respect to any RIA; and there are no facts that would call into question the validity of the inclusion on The FT 300 or the appropriateness of Money Matters advertising the same.

Inclusion on The FT 300 is absolutely not indicative of Money Matters’ future performance, or any future performance pertaining to its clients’ investments; should not be construed by a client or prospective client as a guarantee that they will experience a certain level of results if Money Matters is engaged, or continues to be engaged, to provide investment advisory services; and should not be construed as a current or past endorsement of Money Matters by any of its clients. 

More information about The FT 300 is available here: http://www.money-media.com/images/email/FT_300/FT300-Top-RIAs-2014.pdf

With respect to references on this Website to the “Forbes Top Wealth Managers 2015” which is provided to the best of Money Matters’ knowledge:

“Forbes” is a registered mark of Forbes LLC. Data for the Forbes “Top Wealth Managers” list is compiled by Forbes’ partners at “RIA Database.” Candidate firms qualify based on both quantitative and qualitative criteria. The list includes 100 firms, ranked by assets under management for year-end 2014, reported as of March 31, 2015.

Members of the list must have manage at least 50% of their assets on behalf of retail clients, cannot run a broker-dealer (they can be affiliated with one), cannot be a bank (trust companies are permitted), and must be performing wealth management services. Firms cannot have had any regulatory, civil or criminal disclosures. The list looks beyond exclusively fee-only advisors.